Costadoro is an Italian company specialized in the production of high-end roasted coffee and today represents one of the most flourishing industrial companies in northern Italy. Thanks also to the attention and care employed in the production of coffee, the Company (whose history begins in Turin in 1890) has earned a leading role on the international market and today the Costadoro brand is a fundamental point of reference in the diffusion of Italian coffee culture in the world
Costadoro, following Covid-19, has decided to develop a digital strategy that would allow it to become a market leader in its sector. The company already had an elementary website and lacked all the digital tools to be able to implement a multi-channel strategy that accompanied users within the acquisition funnel
The Artemis Data team has identified a series of interventions to be implemented over time to meet the customer's needs. These interventions involved the development of a mature digital platform and the creation of a multi-disciplinary team within the company to achieve operational independence.
Artemis carried out an in-depth analysis of the market needs of Costadoro customers which allowed it to identify and implement a new website structure by reviewing the UI/UX side and the Custumer Journey in its entirety. The products and formats offered were also revised in order to be able to offer a product more in line with user demand
Through an audit with the client and a subsequent identification of the KPIs we have configured a personalized tracking plan. To date, Costadoro boasts a complete integration of Google Analytics Universal Analytics and Google Analytics 4 (client and server side) which allows it to apply cutting-edge strategies with digital marketing platforms (ex: Facebook Conversion API) and to have control complete with the interactions between its users and your site
Over the 18 months of the accompanying project, Artemis has successfully activated various Digital Marketing platforms, such as Facebook/IG, Google Ads, Shopify etc. We developed an editorial plan that optimized the media budget through a series of campaigns positioned throughout the acquisition funnel. To date, Costadoro independently manages to maintain and renew its campaigns thanks to the team formed by our experts
MONTHLY ONLINE REVENUE (AVG)
AVARAGE ROI
CAC
MONTHLY ONLINE REVENUE (AVG)
AVARAGE ROI
CAC
Contact us for a free call in which we will analyse your business and we will try to understand which one of our solutions can help you developing your project
