WokStore is a fashion concept store founded in Milan in 2007. It is focused on selling high-end and emerging brands' apparel becoming, with the passing of years, a reference point between Milan's fashion stores.
WokStore main necessity was strengthening its brand awareness all over Italy and increasing traffic on their e-commerce, therefore growing their online sales.
In order to meet WokStore's needs and increase their online selling network, we thought that Instagram and Facebook campaigns would have been the best tool, creating a strategy based on a complete purchase funnel.
In order to generate traffic on the website we opted for cold audience campaigns, talking with people who didn’t know the store. In particular, we tested different types of audience related to fashion, with the goal of finding the niche that most interacted with our ads.
We noticed that using the Instant Experience storefront, connected to the store’s catalogue, was giving us better results than other kind of ads. It is an Ad configuration that allow us to link a video or a picture to certain products that are sold in our website, showing their prices and details. We used this method for all of their main campaigns.
In order to create a complete purchase funnel, we also worked on Retargeting campaigns with a conversion objective that could talk with an audience of people who already knew WokStore’s website, had already made a purchase in the store or came into contact with the brand’s social media. Here we once again used Storefronts, customizing them with tailor-made copy, pictures and videos.
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STOREFRONT
AVERAGE MONTHLY TRAFFIC
AVERAGE MONTHLY ROAS
STOREFRONT
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